The K-cup bra hits the High Street

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Selfridges opens its doors to big-busted girls with the launch of its first K-cup bra

    It’s official, our busts are getting bigger.

    According to new research, sales of bras in the D to G category have risen 50% every year since 2005 (one wonders what sized bras all these women were wearing before) and, to tap into that burgeoning market, Selfridges has announced it will now stock bras up to a size K!

    The K-cup bra isn’t anything new, having been launched two years ago by bra specialists Fantasie, but this is the first time its been readily available on the High Street, with Debenhams also carrying it in its lingerie department and making it available to buy online.

    For those who don’t need a bra which measures a whopping four feet round, Selfridges has also upped its stock of all bras above a D cup and shipped in high-style designs from Agent Provocateur and Elle Macpherson.

    ‘Breasts are getting bigger but it’s not just because we are getting heavier,’ biomechanics professor Dr. Joanna Scurr told the Telegraph. 

’We don’t yet know the reason, but it has certainly made women much more aware of the need for correct support.’

    Are you a big-busted girl? Swap your lingerie shopping tips below and let other MC readers know the best places to shop for D+ sized bras…

    Reading now