The 5 FROW Cliques We Wish We Could Join…

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  • This Fashion Month it wasn't just about which celebrity was stomping down the runway catching our attention (hello, Owen Wilson and Ben Stiller at Valentino), but more importantly, who was sitting on the FROW.

    FROW: that’s fashion chat for the front row don’tcha know, and the most important place to rack up those sartorial credentials. Nowadays it’s not just about what you’re wearing (though extra style points if you’re lucky enough to arrive head-to-toe in the designer) but who you’re sitting with. Your FROW seatmates say more about your fashion status than how many Anya Hindmarch stickers you’ve managed to customise your Coach tote with! Here are the six new FROW cliques we wish we could be part of…

    The Selfie Pack…
    Hanneli Mustaparta, Poppy Delevingne, Lily Aldridge and Princess Elisabeth Von Thurn Und Taxis at Michael Kors

    Because let’s face it, these gals take a good selfie. Even better, if you are papped halfway through the shot or mid-Instagram upload. A model mash-up if you will, with Poppy and Lily giving a strong selfie game. We only wish we could be in this super-cool girl gang.
    You Can’t Sit With Us…
    Sean Combs, Jay Z, Beyoncé,

    Kim Kardashian West & Anna Wintour at Kanye West’s debut Adidas Show

    Yes, they may all look like they’re giving their best BRF #BitchyRestingFace, but believe us inside they are giddy. It’s a FROW rule, look miserable and get ready for your camera shot. When Kanye asks, of course people listened and dutifully turned up to watch his latest designs be unveiled at his NY Adidas collab. Cue lots of Instagram pics of said collection, and boom. Surely the question on everyone’s lips is, where’s Blue Ivy and North though?
    The New Bezzies…
    Poppy Delevingne & Leigh Lezark at Chloé
    Move over Cara, Poppy’s got a new BFF while on the FROW. Hello, NY DJ Leigh Lezark. We’re thinking the following are must-haves to be in their gang… Slick shiny hair, tick; matching Chloé bags, tick; and killer cheekbones, tick tick. 
    A girl can dream, eh.

    The Unlikely FROW Bromance…
    Kanye West, Paul McCartney & Nancy Shevell at Stella McCartney
    Oh, we would love to be a nestled in-between these two music powerhouses. You might be wondering where’s Kimmy? But long before Kanye was married to our favourite Kardashian, he was a secret FROW fan covering the shows for years. We even remember the fash pack travelling in the lift with him after the Christopher Kane LFW show many moons ago, no entourage, no Kim, no mother-in-law Kris, for realz.

    Its A Model Off…

    Cara Delevingne, Jourdan Dunn & Kate Moss at Burberry Prorsum
    For this season, it seems the roles have well and truly reversed. For SS15, the supers returned to the runway, at Emilio Pucci among others, to show the young whippersnappers how it’s done. But this season it’s all turned on its head with Kate Moss, Cara Delevingne and Jourdan Dunn all giving good face on the FROW at Burberry Prorsum. We also spotted Cara and Kendall at Topshop Unique and Lily Donaldson at Burberry.
    As much as we love seeing your FROW style gals, we’re not really into the perfect normcore off-duty model look on the runways (snooze), so please don’t give up your day jobs. We’re appealing for a leggy return next season. 

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