Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Style

    Selfridges sells £2k bikini

    As swimwear sales soar, Selfridges launches £2k bling-kini

    By Marie Claire
    Published 15 April 2009 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Pistol Panties - News - Marie Claire
    Pistol Panties - News - Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    As swimwear sales soar, Selfridges launches £2k bling-kini

    Credit crunch, what credit crunch? That's clearly the attitude over at Selfridges' swimwear department, where they're celebrating a 33% rise in sales with the launch of a £2,000 bling-kini, that you can't even swim in!

    The Anita, created by Pistol Panties, features 5,000 Swarovski crystals, ensuring that each square centimetre is worth a whopping £100.

    In a maillot silhouette, it's a bikini/swimsuit hybrid, featuring two pieces joined by a beaded gold rope. And though it may look like swimwear, this is a piece strictly for posing - swimming is definitely off limits in the Anita!

    The costly one-piece will hit stores in London, Manchester and Birmingham; each store already has waiting lists in place for buyers eager to pick up the limited-edition design.

    Helen Attwood, Selfridges' swimwear buyer, commented, 'Swimwear is summer's ultimate style statement. With all the right ingredients and adequate holding-in-pushing-up power a bikini can become a woman's best friend.

    'Whether destined for St Tropez or South End, I hope Anita will provide our customers with the ultimate poser appeal this summer' she added.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    St Tropez maybe, but we're not sure if the Anita is quite up to a day out in South End? Let us know your thoughts in the comments box below.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Style
    AW26 Shoe Trends
    Shopping From Heeled Loafers to Square Toes and Lace-Up Courts, Consider This Your Guide to Autumn's Defining Shoe Trends
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
    Coach Tabby bag
    Fashion Why Coach’s Forever Bags Are the Ultimate Wardrobe Investment
     
     
    Latest in News
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.