Selfridges to host Stella McCartney bonanza
Selfridges is set to host a celebration of all things Stella McCartney this February, which will see pop-up shops of the designer’s many different ranges appearing throughout the department store.
The World of Stella will run from 6-20 February in the Oxford Street shop, and will showcase the designer’s clothes, beauty and sports ranges.
Starting from the ground floor, an Adidas by Stella McCartney concession will open, to include the designer’s new golf range for women.
On the second floor, the Stella shop in the Superbrands area will open with a re-design for the occasion, and her jeans range will be on show at the contemporary denim department. Up to the third floor, and the lingerie section will play host to the debut of McCartney’s first ever line of underwear.
Stella herself will make an in-store appearance during London Fashion Week to join in the celebrations, which will also include caricature artists, a one-man band and a vintage photo booth.