Sarah Jessica Parker And Rihanna Turn Designers For Fendi

It's the kind of news Carrie Bradshaw would be seriously proud of...

It's the kind of news Carrie Bradshaw would be seriously proud of... Karl Lagerfeld and Silvia Venturini Fendi have given Rihanna, Sarah Jessica Parker and Jourdan Dunn free reign in the Fendi design studio, challenging the modern style icons to reinvent the brand’s classic 3Baguette bag.

Each IT-girl is to put their personal design stamp on the ultimate IT-bag before an online charity auction kicking off on 13th February. Artist Rachel Feinstein and Man Repeller blogger Leandra Medine have also been chosen to collaborate on the project, as the Italian mega-house selected five of New York’s most fashionable residents each with a completely different sense of style.

'Having the Fendi Baguette was a very big deal, and the gateway to everything else,' SJP previously said of the Fendi Baguette's importance to Carrie Bradshaw. 'It really opened the floodgates and influenced the storyline - especially Carrie's habit of spending more money on fashion than her home. The Baguette became a staple of Carrie's wardrobe and character… I recently archived both [my original] Baguettes to keep them in pristine condition. Now that I have two daughters, they can each have one.' Read more of Carrie Bradshaw's best quotes.

The resulting designs from the 3Baguette project will go on display for a month at the brand new Fendi flagship store on New York’s Madison Avenue, before being auctioned off for each collaborator’s chosen charity in March.

Proceeds from Rihanna’s design will go to The Clara Lionel Foundation (which she founded in 2012) while those from Sarah Jessica Parker’s bag sale will benefit The Brain Trauma Foundation. Jourdan Dunn has chosen The Sickle Cell Disease Association of America, a cause that she regularly supports as her own son suffers from the illness. Leandra Medine and Rachel Feinstein have respectively picked Ovarian Cancer Research Fund and the Naomi Berrie Diabetes Centre at Columbia Presbyterian Hospital.