Men's cardigans see record sales
David Beckham prompts surge in men's cardigan sales
David Beckham prompts surge in men's cardigan sales
The men's cardigan has seen a huge surge in sales, after being spotted on a host of stylish male celebs, such as David Beckham, Jude Law and Daniel Craig.
Although the garment has had a long running association with Grandad style, it has seen a fashion renaissance over the last year, with high street chain Asda reporting record sales.
The George at Asda label sold 226,000 men's cardigans throughout Britain in January alone, and has sold more in the last three months than in the previous three years.
Design director of George, Fiona Lambert commented on the trend, 'The cardigan is an exceptionally versatile piece of clothing. They look great with jeans, but when teamed with a suit, guys become the male equivalent of the sexy librarian.'
Cementing the cardigans appeal, the chain conducted a survey of 1000 shoppers, which found over 75% of women found men in cardigans attractive.
CLICK HERE for more David Beckham!
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
Trust me, this is the only style of boot that you need to invest in for winter
From high street to high end.
By Avalon Afriyie
-
These are the most exciting fashion collaborations to shop for autumn/winter 2024
You heard it here first
By Sofia Piza
-
Pilates slider exercises are as effective as Reformer Pilates - 8 moves to boost core strength and flexibility from home
Get ready to feel the burn.
By Anna Bartter
-
Louis Vuitton Teams Up With Unicef And Honours David Beckham
Fashion force Louis Vuitton has teamed up with Unicef...
By Caroline Leaper
-
Victoria Beckham Rounds Off London Fashion Week With One Fabulous Party
London Fashion Week drew to a close last night, with Victoria Beckham having the final say with a huge fashion party at her London store.
By Caroline Leaper
-
The Story Of Victoria Beckham’s SS16 Show, By Numbers
35 dream summer looks, half a new IT bag and one posh portaloo.
By Caroline Leaper
-
3 Style Tips To Steal From Kate Moss, Alexa Chung And Victoria Beckham
Three style icons, three easy-to-achieve style tips...
By Marie Claire
-
The Story Of Victoria Beckham’s SS15 Show By Numbers
31 looks, five hours sleep and 22 pairs of flowery winklepickers... there’s only one VB.
By Caroline Leaper
-
Victoria Beckham Makes Fashion Week A Family Affair
The designer's hubbie, David Beckham, and their four kids supported their mum by sitting front row on Sunday
By Ali Gray
-
David Beckham's Fashion Empire Just Got Even Bigger…
David Beckham expands his H&M clothing collection with new childrenswear line. See the first pictures...
By Jessica Bridgeman
-
David Beckham’s H&M Super Bowl Ad Will Change The Way We Shop
H&M unveils an exciting new way of shopping David Beckham's Bodywear collection, set to debut at the Super Bowl XLVIII...
By Jessica Bridgeman