Elizabeth Hurley covers up as she opens new swimwear store
Elizabeth Hurley has opened her first beachwear boutique – but declined to model her own products on the day.
The actress-turned-designer hung up her bikini, instead handing over the flesh-flashing duties to two younger, lithe-looking models, and donned her ubiquitous white jeans to open her first Elizabeth Hurley Beach Boutique store at discount designer shopping outlet, Bicester Village, in Oxfordshire.
The boutique, styled on a beach hut, will offer 120 British and international fashion labels, Philip Treacy sun hats, and Cutler and Gross sunglasses, as well as Hurley's own line of swimwear.
There seemed to be no sign of Liz's A-list pals at the launch, but husband Arun Nayar supported her from the sidelines while she manned the tills.
Hurley told a 100-strong crowd: 'It's a huge thrill. Thank you all for coming. I'm going to be serving behind the till until 2pm.'
Earlier she'd joked: 'Fingers crossed I can work the till.'
Work it she did, but we doubt we'll be seeing her doing it on a regular basis!
A spokeswoman for the shopping centre said: 'She's being very game, wrapping up and personalising the presents.'
The shop in the open-air mall is less than an hour from Hurley's home in Gloucestershire.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
The 5 biggest claims from Endgame, the explosive new royal book from Omid Scobie
It has been making a lot of headlines this week
By Lauren Hughes
Sabrina Carpenter had a hilarious justification for controversial church music video
By Iris Goldsztajn
To officially kick off the festive season, our two expert editors name these 7 beauty gifts the best of the best
Welcome to a Christmas special Beauty Desk Drop
By Shannon Lawlor