Limited edition MiTo jeans alert!

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  • 100 pairs on sale for charity

    Fashion journalist Louise Roe has joined forces with rising stars of the London fashion scene Bjork & McElligott to create 100 pairs of unique skinny jeans to coincide with the release of the new Alfa MiTo car – all in aid of Jeans for Genes.

    Made out of recycled denim, 100 pairs of limited edition jeans are hitting stores in late August, retailing for £120 with all proceeds going to charity. The jeans include styling points inspired by Alfa Romeo, including black leather and red stitching complete with the serpent from the Alfa Romeo logo on the back pocket. 

    Jeans for Genes day is on October 2nd – for more info visit


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