The pretty presenter is teaming up with US brand Madewell to create her first ever clothing line
Alexa Chung fans listen up! The pretty presenter is teaming up with US label Madewell, to create her first ever clothing collection.
So if you've always envied Alexa's style from afar, now you'll be able to snap up pieces designed by her own fair hand.
Madewell - part of the hugely popular J.Crew group - has signed Alexa to create a fall collection, and bring a ‘sexy tomboy, Sixties girls' band' aesthetic to the brand.
Or as Alexa puts it: ‘things you wouldn't mind getting dirty in, and things that I actually wear.'
‘I love how their vibe is a mix of vintage and new,' she said of the label. ‘It completely clicked with me.'
The collection, to be called Alexa Chung for Madewell, is set to be a casual cool line of skinny jeans, oversized biker jackets and patterned tea dresses, all with Victorian era velvet and lace accents.
As well as tees emblazoned with Alexa's face across them, the brand will also be giving away little ‘look-book' packages containing sketches and photos of the original designs.
Miss Chung has taken the US by storm in the past year, thanks to her new Stateside show, It's On with Alexa Chung.
‘There is no grand scheme to this, and we still don't want to hire a celebrity spokesperson,' says Millard Dexter, chairman of J. Crew Group.
‘It's just that Alexa is totally cool. It's not the way she looks or dresses. It's the way she is.'