Kate Moss's Sloaney style

Kate Moss flies the flag with Gucci's new It-bag

If the term Sloane instantly makes you think headbands, pearls and loafers, then think again, as there's a new South London fashion icon getting stylistas' pulses racing this month.

To celebrate the renovation of Gucci's Sloane Street flagship, which re-opened on Saturday, Frida Giannini has designed a limited edition Sloane collection, inspired by the area's Seventies style heyday.

Part Sex Pistols, part Sloane ranger, the collection is emblazoned with Union Jacks and Royal blue hues.

And in a fitting match of style icons, Kate Moss already has been spotted touting the collection's Joy GG bag, which she stepped out with for a weekend in the Cotswolds.

Clearly inspired by her patriotic arm-candy, the supermodel matched her outfit to her accessory, wearing a red trim navy mac, stripe top, and an uncharacteristic ruby red pout.

The entire collection, including luggage and further bag styles, is available exclusively from the Gucci Sloane Street store.

SEE THE GUCCI AUTUMN/WINTER '09 COLLECTION HERE

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