Her love don’t cost a thing and her shoes will sell at an ‘accessible price point’
90s pop icon Jennifer Lopez and the Italian go-to designer for vertiginous red carpet heels Giuseppe Zanotti, have announced they are creating a capsule collection of shoes and bags. Hot on the tail of #RihannaxManolo, both designer and songstress have described the Giuseppe for Jennifer Lopez (#GiuseppexJennifer) range as a ‘grown up’ line at ‘accessible price points’; a far cry from the glitz and glamour we associate with both.
‘Now my vision in fashion is less spectacular than before,’ Zanotti told WWD. ‘It’s like less fireworks and more cool, but in a good way forward. Less is more.’
Giuseppe Zanotti
The line, which will debut at the Footwear Fashion Association of New York from August 2 to 4 and launch in January at Giuseppe Zanotti stores and select retailers worldwide, includes 18 shoes styles (‘at the moment’), two handbags and will range from £606.08 to £1,520.92.
So how did it all come about? Jenny from the Block and Zanotti met last May in Los Angeles to discuss several custom styles - Zanotti's highly sought-after bespoke shoes can be found in the wardrobes of Beyoncé and supermodel Anja Rubik - and this soon turned into a conversation about doing a full-on collection.
Giuseppe Zanotti Shoes
A visit to JLo’s ‘museum wardrobe’, hundreds of inspiration photos and several prototypes from Milan later, the first stage of the collection started to take shape. So, what can we expect? A suede platforms, nude pointy-toe pumps with laces up the ankle (a Zanotti hallmark), a beige cage bootie, tall gladiator boot-sandals, and a studded high-top sneaker with a wedge heel, each in a palette of pale blue, rose gold (Jennifer’s ‘favourite colour’) or pink snakeskin.
As for materials, there will be lashings of leather, silk and suede, plus heaps of Swarovski crystals, buckles and studs. What was that about less is more..?
Lala Ruge in Giuseppe Zanotti
As well as her 18-strong fragrance collection with Coty (who didn't have a bottle of J.Lo Glow on their dressing table as a teenager, replete with cubic zirconia logo medallion?) the mum-of-two already has 'fashion designer' on her CV, courtesy of J.Lo by Jennifer Lopez, a clothing brand she launched back in 2001.
‘I’m very proud of the businesses I’ve built,’ Jennifer says. 'But I hadn’t done a high-end project yet and this seemed like the right time, medium and designer. I’ve always been passionate about shoes. Sometimes I even choose an outfit around my shoes.’
And now, we wait.