The H&M floral dress that’s selling out everywhere

You’ll be lucky if you can get it

hm floral dress
Penny Goldstone
By Penny Goldstone
published

You’ll be lucky if you can get it

These days, you have to be quick if you see an item of clothing you like on the high street. None of this ‘I’ll think about it’ nonsense, because chances are it’ll sell out before you know it.

Which is why we’re still kicking ourselves that we didn’t snap up this beauty of a dress, courtesy of Swedish fave H&M.

The ethereal floral embroidered number (£69.99), part of the spring campaign, has been so popular since launching this week, that stores are finding it hard to keep up with demand.

hm floral dress

Let’s just say you can consider yourself lucky if you can find it at all, let alone if they have it in your size.

But there is hope yet: the dress has just launched online, and it’s available in all sizes (for now), so be quick and snap yours up now.

To be honest, we can see why it’s been so popular, the delicate floral pattern, billowing sleeves and sheer design are just what you need to update your wardrobe for spring.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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