The H&M Conscious sequin dress that’s selling out fast

It’s SO pretty

It’s SO pretty

This morning, H&M dropped its new Conscious Exclusive collection, and while all of it is beautiful, there is a hero piece that’s almost sold out already.

Behold the pink sequinned dress, a dreamy frock featuring a black oversized bow at the front that stops it from being too twee.

We'd even go so far as to say that, styled up with some black satin mules, it's the perfect wedding guest outfit.

At £149.99, it’s one of the pricier pieces, but seeing as it looks couture, we think that’s pretty fair.

hm dress

It was also manufactured in China using recycled polyester sourced from bottles, used garments and manufacturing waste.

The frock might be on its way to selling out online, but it’s available in selected stores too, so you might have better luck there!

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.