Even the fashion industry is getting involved with the Grammy Awards as Gucci announce their partnership with the Recording Academy
The Grammy Awards are America's musical answer to the Oscars and this year the music movers and shakers are joining up with one of the fashion industry's biggest names, Gucci, to launch a limited edition watch and jewellery collection.
We're already anticipating the on-stage antics (and outfits!) as this week it was announced that Gwyneth Paltrow will be taking to the stage with Cee Lo Green, adding to the already incredible lineup of Lady Gaga, Katy Perry and Rihanna.
Gucci's limited edition watch, I-GUCCI, is Gucci's first-ever digital timepiece, with sparkling diamonds outlining the watch face (our money is on P Diddy adding one to his selection of bling).
The special Grammy edition collection also includes sterling silver jewellery, with the iconic Gucci dog tag necklace engraved with the famous gramophone - the symbol of the Grammy's.
There's also a new section on guccitimepieces.com dedicated to the Grammy partnership - so you can hear all the latest Grammy news and see the Grammy gallery.
The exclusive collection will benefit the Grammy museum for Music Restortion and Preservation Programs - so you can support a good cause and get some ice. We like.
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