The dress that absolutely screams Scandi chic

*adds to shopping basket*

ganni dress
(Image credit: Ganni)

*adds to shopping basket*

We know dressing like the French seems to be everyone’s sartorial goal, but we reckon Scandi style can be just as chic (and while you’re at it, German fashion is worth the detour too, yes really).

It’s less dressy, more paired-back but cool nonetheless. I mean, all you need to do is look at what all the fashion editors and influencers wore at Copenhagen Fashion Week just recently.

One dress in particular we heard more than one of them mention (including Alex from The Frugality) was this checked maxi skirt by GANNI.

ganni dress

Shop now: GANNI Charron checked cotton-blend seersucker maxi dress for £225 from Net-A-Porter

In case you hadn’t heard of it before, it’s a family-run, Copenhagen-based label which has slowly but surely amassed a cult following of ‘Ganni Girls’.

The key to wearing this dress like the Scandi girls is to not think too hard about it. For now, wear it with a pair Berkinstocks or heeled Cloggs, and accessorise with a woven basket bag.

A photo posted by on

For next season, swap over for some white ankle boots a la Barbara Potts (founder of Saks Potts, pictured above), a black leather bag with metal handle, and a camel duster coat.

C'est tout.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.