Dangerous, sure, but it's the cutest baby lion we've seen all day...
Cara Delevingne is the new ambassador for luxury watchmaker Tag Heuer and, to celebrate, she’s modelling live with baby lions at a Paris photocall today. Dangerous, sure, but it's the cutest thing we've seen all day...
Cara, who has a lion tattooed on her index finger, is the face of the brand’s SS15 campaign and was chosen as the ‘ruling queen of the media jungle and the It Girl spokesperson for the online generation.’
‘Cara is the most disruptive It Girl of the moment’ a statement from Tag Heuer reads, ‘She takes risks, breaks the rules- and never cracks under pressure.’
‘I am delighted to welcome Cara into the TAG Heuer family,’ said Jean-Claude Biver, Tag Heuer’s CEO. ‘This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive, yet elegant, like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!’
