The 7 fashion brands you’re about to see EVERYWHERE at Fashion Week

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  • Get your street style game ON

    Balenciaga might have reigned supreme during Fashion Month last season (who didn’t wear those sock boots?), but it looks like this time around, the street style set is looking to slightly more niche brands to stand out on the cobbles.

    Global fashion search platform Lyst analysed what shoppers have been shopping for in the last three months, focusing on the most popular designers in each fashion capital, namely London, Paris and New York. There aren’t any results for Milan, though we think it’s safe to assume Balenciaga, Gucci and Prada will feature on the FROW.

    milan fashion week street style bags

    In London, brand searches for Alessandra Rich, Nanushka and Veja have increased by over 20%, with users emulating Lucy Williams’ and Emma Watson’s more casual vibes.

    Over in New York, it’s all about that minimalist Scandi aesthetic, mixed in with the odd avant garde piece, with users looking to Rejina Pyo, Gabriela Hearst and Ganni for their #ootd.

    As for Paris, suits and blazers are still a timeless go-to, and shoppers are following in the sartorial footsteps of Carolina Issa and Candice Lake and searching for Racil buys.

    Scroll down for the full list and excpect to see some serious tagging on Instagram.

    Alessandra Rich
    Rejina Pyo
    Gabriela Hearst

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