ASOS Bridesmaid Dresses Launch: The Best Fashion News Of The Whole Wedding Season
We get a special preview as ASOS launches a full, mix and match bridesmaid dress collection, with prices starting at £38.
We get a special preview as ASOS launches a full, mix and match bridesmaid dress collection, with prices starting at £38.
Brides-to-be, rejoice! ASOS is about to launch the bridesmaid dress shopping solution that wedding planning dreams are made of.
The new one-stop bridesmaid shop will launch on 9th April, offering 30 gorgeous bridesmaid dress styles in complementary fabrics, colours and prints, so you can mix and match your bridal party’s look to your heart’s content.
Their online service will offer the same delivery and returns policy as any other ASOS purchase and best of all, prices start from £38.00. As in £38. Why hasn’t anyone thought of this before?
'We noticed a gap in the market to supply our 20 something customer with contemporary bridesmaid dresses with a fashion approach,' Womenswear Design Director Vanessa Spence tells us. 'Having seen dresses from our mainline collection bought as bridesmaid dresses we felt like this was a natural addition to our occasion wear offering.'
Gone will be the days of trawling shops looking for something that everyone likes, that suits everyone’s size, colouring and that all-important strapless versus sleeved preference. You'll now be able to click and clash floral prints with solid colours, maxi lengths and minis without the stress of trying to scramble the perfect combo look together yourself – see our first look pictures of the whole range in the gallery above.
And for the bridesmaids themselves, getting dressed up may actually become an enjoyable experience. As Cadbury purple puffballs become a thing of the past, people might actually want to wear their bridesmaid dresses again, in real, everyday life. Stop the fashion press.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
'With accessible price points and inspired by vintage dresses, ASOS bridesmaid dresses are designed to suit varying body shapes with different styles in the same prints and colours. We appreciate that not all girls want to wear the same shape and so dresses are designed to complement each other to create a beautiful line up - because of this the ASOS the dresses can continue to be worn after the big day.' ASOS bridesmaid dresses will launch online on 9th April 2015.
-
Trust me, this is the only style of boot that you need to invest in for winter
From high street to high end.
By Avalon Afriyie
-
These are the most exciting fashion collaborations to shop for autumn/winter 2024
You heard it here first
By Sofia Piza
-
Pilates slider exercises are as effective as Reformer Pilates - 8 moves to boost core strength and flexibility from home
Get ready to feel the burn.
By Anna Bartter