We get a special preview as ASOS launches a full, mix and match bridesmaid dress collection, with prices starting at £38.
Brides-to-be, rejoice! ASOS is about to launch the bridesmaid dress shopping solution that wedding planning dreams are made of.
The new one-stop bridesmaid shop will launch on 9th April, offering 30 gorgeous bridesmaid dress styles in complementary fabrics, colours and prints, so you can mix and match your bridal party’s look to your heart’s content.
Their online service will offer the same delivery and returns policy as any other ASOS purchase and best of all, prices start from £38.00. As in £38. Why hasn’t anyone thought of this before?
‘We noticed a gap in the market to supply our 20 something customer with contemporary bridesmaid dresses with a fashion approach,’ Womenswear Design Director Vanessa Spence tells us. ‘Having seen dresses from our mainline collection bought as bridesmaid dresses we felt like this was a natural addition to our occasion wear offering.’
Gone will be the days of trawling shops looking for something that everyone likes, that suits everyone’s size, colouring and that all-important strapless versus sleeved preference. You’ll now be able to click and clash floral prints with solid colours, maxi lengths and minis without the stress of trying to scramble the perfect combo look together yourself – see our first look pictures of the whole range in the gallery above.
And for the bridesmaids themselves, getting dressed up may actually become an enjoyable experience. As Cadbury purple puffballs become a thing of the past, people might actually want to wear their bridesmaid dresses again, in real, everyday life. Stop the fashion press.
‘With accessible price points and inspired by vintage dresses, ASOS bridesmaid dresses are designed to suit varying body shapes with different styles in the same prints and colours. We appreciate that not all girls want to wear the same shape and so dresses are designed to complement each other to create a beautiful line up – because of this the ASOS the dresses can continue to be worn after the big day.’
ASOS bridesmaid dresses will launch online on 9th April 2015.