Armani goes pop for AW16

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  • Emporio Armani pairs up with French graphic artist Camille Walala

    The house of Armani has always had a close connection to the art world. In fact in 2003, the Royal Academy displayed the elegant haute couture gowns and classic suits of designed by Giorgio Armani as works of art in their own right.

    So, it’s very befitting for the Italian brand to team up with an artist on a unique collaboration for autumn/winter 2016. French graphic artist Camille Walala lent her spirited eye to the Emporio Armani accessories collection, injecting them with vibrant colours and bold geometries.

    Armani AW16

    Armani AW16

    Entitled ‘New Pop’, the line features six specially- conceived works of art, comprised of shoes, bags and eyewear. ‘There is an uncompromising continuity between the aesthetics of Camille’s work and the intended purpose of Emporio Armani’s pieces, which translates into images of unmistakable visual impact,’ the brand explained via a press release.

    The windows of the freshly renovated Armani Paris flagship have been decked out in Walala’s jazzy designs to showcase the line. Walala also created an accompanying short film, also called New Pop:

    As you may recall, Walala was the creative force we called upon to design the SS16 cover of Marie Claire Runway with creative director Christine Leech. So, needless to say we are huge fans of her joyful art, and can’t wait to get our hands on a piece from this eclectic collection.

    London-dwellers will also recognise Walala’s geometric deisgns which have been splashed across walls from Great Eastern Street to Redchurch Street, as well as invigorating a zebra crossing in Southwark.

    Moreover, with the opening of 14th edition of Frieze London this week – displaying works from Grayson Perry’s emotive tapestries to Anish Kapoor’s gleaming sculptures – why not consider investing in a wearable piece of art, too. Withs bags from £145, we advise you to pop this on your Christmas wishlisht now.

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