Angelina Jolie dropped as face of St John

The megastar has been replaced as the face of the high-end label, in favour of Brit model Karen Elson

Angelina Jolie has been replaced as the face of St John, by Brit model Karen Elson – because she ‘overshadowed the brand’.

The megastar has fronted ad campaigns for the high-end designer brand for the past three years – but bosses feared that her level of fame overpowered the name of the label.

‘We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,’ says St John’s Chief Executive Glenn McMahon.

‘It was a great run we had. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different.’

Enter red-head model Karen Elson – wife of White Stripes singer Jack White – who has previously modelled for Chanel, Versace, Louis Vuitton and Dior.