The megastar has been replaced as the face of the high-end label, in favour of Brit model Karen Elson
The megastar has fronted ad campaigns for the high-end designer brand for the past three years – but bosses feared that her level of fame overpowered the name of the label.
‘We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,’ says St John’s Chief Executive Glenn McMahon.
‘It was a great run we had. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different.’
The new campaign featuring the 30-year-old will launch in February, so keep your eyes peeled!