Alexa Chung and Henry Holland to present new style show
Alexa Chung is fast becoming the face of fashion TV, with the announcement that she is to front a new style show for Channel 4.
The stylish presenter will team up with House of Holland designer Henry Holland for the new programme, Frock Me, which will focus on fashion and music.
It will see a style spotter traveling around the UK each week, challenging members of the public to create looks based on specific themes. The various emsembles will then be judged in an in-studio ‘frock off.’
The show will air on T4 this October, and is the first time that the weekend segment has commissioned a purely fashion based programme. T4 head Jules Oldroyd explained, ‘Our aspiration is that each week we will celebrate the whole spectrum of fashion and inspire our audience to have more fun with what they wear.’
With Chung as famed for her style credentials as for her TV work, the show is set to be a suitably chic affair.