So, What Exactly Is Tidal? Jay Z, Beyoncé And Pals Launch A New Music Streaming Site

Here's what you need to know about the new website everyone is talking about...

Jay Z and a couple of friends (Beyoncé, Rihanna, Madonna) are getting together to topple Spotify and change the way we consume music - say hello to Tidal. 

Here's what you need to know about the new website everyone is talking about...

What Is Tidal? Sorry folks, Tidal is not a charity drive to save the world's endangered marine life. It’s Jay Z’s new music streaming business, aiming to rival Spotify and give artists some control back over their music. For £19.99 per month, subscribers in 31 countries will be able to access High Fidelity sound quality and High Definition music videos for over 25 million songs. With Mr Carter and friends at the helm, the site will offer world exclusive previews of new tracks before anyone else in the world. World domination, anyone?

Where Did It Come From?

Who’s Involved?

Why Are They Doing It?

What’s With All The Blank Blue Images? After their press conference held in New York last night, each megastar took to Twitter to encourage their individual fan bases to #TurnTheTide. Tidal For All started trending on Twitter as the Beyhive, Rihanna’s Navy and Minaj’s Barbiez began changing their profile pictures to a turquoise square in support.

Will Tidal achieve what it is setting out to do? Will Jay Z succeed in achieving total domination of all the world's sounds? Tell us what you think on Twitter @MarieClaireUK.