Her new fragrance ad has been banned.
Rihanna’s advert for her latest fragrance, Rogue, has been banned. Apparently, she’s being too ‘sexually suggestive.’
The Advertising Standards Authority admits that a new ad for Rihanna’s fragrance, which features the star in knickers and stilettos, is ‘unlikely to be demeaning to women or to cause serious or widespread offence.’ However, just one complaint was cause enough for the ad to be removed from any areas where it might be seen by children and it has been banned on the grounds that it must not appear again without a placement restriction.
The complaint claimed that the ad was ‘overly sexual and demeaning to women,’ but Parlux Fragrances, who launched the fragrance ads, said that it was totally in line with Rihanna’s other campaigns (RiRi’s billboard for her previous scent, ‘Rebelle’ stood in the centre of Times Square) and that she is depicted in a position of power. The ASA said that her expression was one ‘of defiance rather than vulnerability,’ but issued a statement saying:
‘While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative… Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.’
Do you think Rihanna’s latest ad is ban-worthy? Tell us what you think in the comments box below…