Natalie Portman's Christian Dior mascara ad banned for being 'misleading'
The campaign, fronted by Natalie Portman, was reported by L’Oreal UK to the Advertising Standards authority
![Natlaie Portman Christian Dior ad](https://cdn.mos.cms.futurecdn.net/mJp3h8t9oWyxzQyLfMHTX8-415-80.jpg)
The campaign, fronted by Natalie Portman, was reported by L’Oreal UK to the Advertising Standards authority
Natalie Portman’s natural beauty may be showstopping, but retouched images of the star in the Christian Dior mascara ad have halted the campaign’s proceedings altogether.
NATALIE PORTMAN SHOWS SUPPORT TO OBAMA
A magazine advert featuring the stunning star with defined, elongated eyelashes has been banned by the Advertising Standards Authority (ASA) following a complaint from L’Oreal UK.
It’s believed L’Oreal lashed out at rival brand Dior reporting them to the ASA, claiming the mascara ad was misrepresenting the product. L’Oreal believe the image had been photoshopped to exaggerate the effect the mascara has on lashes.
NATALIE PORTMAN MARRIES IN RODARTE WEDDDING DRESS
ASA chiefs justified their decision to ban the ad saying it cannot run in its current form as it may mislead customers.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Following the action, Christian Dior did admit to using minimal ‘post-production’ techniques on the image but denied misrepresenting their product. They added that the original image was intended to promote lipstick but later decided to change tactics and use it for mascara.
What do you think? Were the ASA right to ban the Christian Dior ad? Let us know below.
VICTORIA’S SECRET MODEL DEFENDS USE OF PHOTOSHOP MORE CELEBRITY NEWS
-
I tried the sports bra that athletes will wear at the Paris Olympics - and it’s become my new go-to for weightlifting
Keep scrolling for my honest thoughts.
By Abbi Henderson
-
Yusra Mardini on why the Refugee Olympic Team needs our support
From Refugee to Olympian.
By Galia Loupan
-
This is the Rolls Royce of manicures—and every beauty insider swears by it for a perfect, glossy finish
It really is *that* good
By Lucy Abbersteen