Lily Allen signs as new face of Agent Provocateur
LILY ALLEN IS to become the new face and body of Agent Provocateur lingerie.
The popstrel will follow a succession of celebrity faces for the brand including Kate Moss, Maggie Gyllenhaal and Dita Von Teese.
Set to launch next Spring and shot just yesterday, an insider for the new campaign said: ‘The owners of Agent Provocateur, Joe Corre and Serena Reese are delighted. They feel Lily’s natural look will appeal to a lot of women. She’s in amazing shape since she lost the weight, and the pictures of her are absolutely incredible.’
Lily has recently slimmed down from a size 12 to size 8 after a rigorous fitness regime and now the 22-year-old’s training has paid off, as she has reportedly received a six-figure sum for the lingerie deal.
The star recently admitted hypnotism was also helping her shed the pounds: ‘After the hypnotism I want to go to the gym every day otherwise I feel really bad. I just want to get more toned and healthy. I’m really good at the moment – I’ve never been happier.’
Thankfully Lily won’t be taking her new found physique to extreme levels as she revealed: ‘I’ll never be a size 0 catwalk model. I have absolutely no interest in that, at all.’