Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Celebrity News

    Keira Knightley’s Chanel advert banned for being ‘too sexually suggestive’

    Keira Knightley’s provocative commercial for Chanel’s Coco Mademoiselle will no longer be shown to children

    By Rebecca Twomey
    Published 13 February 2013 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Keira Knightley
    Keira Knightley
    (Image credit: PA)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Keira Knightley’s provocative commercial for Chanel’s Coco Mademoiselle will no longer be shown to children

    Keira Knightley’s incredibly beautiful face is what usually causes a stir, but this time her shoulders are at the centre of an advertising storm, after her Chanel commercial has been banned for being ‘too sexually suggestive.’ KEIRA KNIGHTLEY IS ‘VERY SERIOUS’ SAYS ANNA KARENINA COSTUME DESIGNER

    The Advertising Standards Authority has banned the Coco Mademoiselle fragrance advert from being aired during children’s programmes and films. The move comes after it was shown during a screening of animated movie, Ice Age 2 and sparked complaints from families that the advert was overtly sexual.

    The commercial opens with Keira Knightley clad in a leather trouser suit riding a motorbike before she’s seen at a photo shoot in bed with her shoulders exposed and at one point it’s implied she’s naked beneath the sheets. A photographer then unzips her boots before attempting to kiss her.

    KEIRA KNIGHTLEY WOW IN ERDEM

    You may like
    • Female athletes crossing the finish line at a track and field event Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    • Alisha Boe "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent

    Chanel have defended the advert, insisting it was playful and sensual and not overly sexual citing that Coco Chanel, has a reputation as a strong, independent woman and Keira Knightley’s character was intended to reflect that idea. They also stressed that there was no nudity and Keira’s shoulders were only shown as part of a photo shoot.

    What do you think? Is Keira Knightley’s Chanel advert too sexual? Let us know below.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    WATCH! Keira Knightley interview

    KEIRA KNIGHTLEY RULES OUT 50 SHADES OF GREY ROLE

    KEIRA KNIGHTLEY STYLE HIGHS AND LOWS

    Rebecca Twomey
    Social Links Navigation
    Read more
    Female athletes crossing the finish line at a track and field event
    Fitness Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Alisha Boe
    Fragrance "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
    Ella Bright Off Campus
    Fashion How Ella Bright’s Character in Off Campus Proves Boobs Don’t Have to Be the Main Focus—For Once
     
     
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.