Has Ivanka Trump secretly changed the name of her clothing range?


Ivanka Trump
(Image credit: Rex)


Words by Jadie Troy-Pryde

Ivanka Trump has been getting a good deal of publicity since her father became the President of the United States. She may have just been made Assistant to Donald Trump, but before her career change into politics Ivanka was the proud owner of a clothing line under her own name.

Donald Trump's race for the White House may have been a success, but it seems it hasn't had a completely positive effect on Ivanka's business. It has been suggested that she is 'complicit' in her father's presidency and there have been thousands of Twitter users calling for everyone to boycott her products, resulting in many retailers dropping Ivanka's clothing line from their shops.

Previously, her garments were sold in the likes of Nordstrom, Marshalls, Neiman Marcus and TJ Maxx, but her family's political status meant that the company saw a steep decline in profits.

Despite starting the clothing line herself in 2011, Ivanka called it quits and stepped away from the brand in January. But this hasn't improved sales of all the 'Trump' labelled clothing, either.

However, in a bid to boost profits, it seems that many believe the company is trading under a different name. Why? Well one eagle-eyed shopper was perusing the aisles of a Stein Mart store and noticed that the exact same item of clothing was on sale - one labelled 'Ivanka Trump', the other labelled 'Adrienne Vittadini'.

An attempt to start shifting products or a simple mistake? According to Business of Fashion, brand distributor G-III Apparel Group have claimed that Ivanka had no idea about the name swap.

'G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,' they said.

'G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer.'

Although sneaky, in the US it is perfectly legal to swap labels in order to sell clothing at discount stores. But considering that Adrienne Vittadini already trades as an accessories brand, only time will tell if either lady knew about this change of business...

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