Isla Fisher joins Victoria Beckham in showing her support for Save The Children's breastfeeding campaign
The lives of 95 babies could be saved every hour - 830,000 a year - if new mothers around the world breastfed immediately after giving birth, Save the Children reveals
The lives of 95 babies could be saved every hour - 830,000 a year - if new mothers around the world breastfed immediately after giving birth, Save the Children reveals
Isla Fisher joins Victoria Beckham, Myleene Klass, Donna Air and Mariella Frostrup by showing her support for Save the Children's 95 Babies breastfeeding campaign.
The lives of 95 babies could be saved every hour - 830,000 a year - if new mothers around the world breastfed immediately after giving birth, according to a report from Save the Children.
Taking to twitter today to share her support, Victoria Beckham wrote: As a mother I know how crucial the first hour of a baby's life is. This is why I'm supporting Save the Children.'
Save the Children's new ambassador, mother of two Isla Fisher, recently visited Brazil as part of the organisation's campaign. Her father was a senior executive of Save the Children 30 years ago, so felt it was only natural to carry on the tradition.
The country realised very early on what a brilliant natural medicine breastmilk was and as a result, thirty years on, they have halved the infant mortality rate. There are milk banks in 210 hospitals across the country, and even fire fighters and ambulance crews help out by collecting and delivering breast milk.
Receiving a mother's first milk within the 'power hour' will kickstart the child's immune system, making a newborn three times more likely to survive and if the mother continues feeding for the next six months, then a child growing up in the developing world is up to 15 times less likely to die from killer diseases such as pneumonia and diarrhoea.
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According to the charity, there has been enormous progress in reducing child mortality, but more could be done if mothers were encouraged to breastfeed.
'Despite the benefits of breastfeeding being widely known in the developed world, and it being a free, natural way to protect a newborn baby, too little attention is being paid to help mums breastfeed in poorer countries,' said Justin Forsyth, Save the Children's chief executive.
Join Victoria Beckham, Myleene Klass, Donna Air and Mariella Frostrup and show your support on Twitter by tweeting at #firsthour.
Watch our exclusive video of Isla Fisher visiting Brazil for Save the Children: