David Cameron now has a Tinder profile

David Cameron, photo, Tinder, profile

(Image credit: Rex)

Erm, left swipe?

David Cameron is on Tinder. Seriously. The Prime Minister is actually on Tinder.

OK. Slow down. Panic not. This isn't another chapter to the Ashley Madison saga, instead, this is David Cameron’s way of getting down with the kids and trying to engage Tinder’s 5 million plus users to vote in the EU referendum.

With the deadline to register to vote less than a month away (June 7), David Cameron has enlisted the help of the dating app giant to create an advert that resembles an actual profile on Tinder. So you know, if you come across his ‘profile’ and he swipes right for you, you could get some Tinder time in with the PM. Or his press office. Either works for us.

Is this the worst Tinder date ever?

According to The Telegraph, young people are less likely to vote than the general population, but are more likely to be pro-EU, which explains why David Cameron has targeted websites including Facebook, Twitter, Google and BuzzFeed and invited these social bigwigs to Downing Street last Friday to discuss new ways to get young people voting.

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The vote on whether or not we stay in the European Union will take place on June 23, and if you’re still unclear on what you're actually voting for, or whether to even bother registering, remember David Cameron is on Tinder and he’s ready to mingle. Kind of.

Holly Rains is the digital editor of Marie Claire UK. She has over 10 years journalism experience, working as an editor and writer, specialising in digital media, content strategy and dog breeds. Prior to Marie Claire, she has held senior staff positions at ELLE UK, Grazia and Company magazine.

Holly is a frequent speaker, panelist and interviewer on a range of subjects including media trends, careers and entertainment. From working with Reuters to provide global red carpet coverage for events like the BAFTAs, to discussing fashion and beauty trends on network TV, she was also the host of the Marie Claire series ‘Holly’s First Dates’, where she regularly interviewed a mix of inspiring woman and A-list celebrities (including Jack Black, Dakota Fanning and Renée Zellweger) - a series which garnered half a million views in its first two months. And was approved by The Rock.

Her love of office-based meetings means that the days of discovering the melting point of Cadbury's Flakes are long gone, but when she isn't dreaming of scheduling in meetings, she likes to think about social media, and how best to avoid it whilst still retaining the title of 'digital' editor. She also likes learning about emerging technology, Influencers and how to become a Financially Responsible Adult.

Contact Holly: holly.rains@futurenet.com