David Beckham Shows Off Harper Tattoo In Shirtless Ad Campaign

The fit footballer's tattoo of his daughter's name takes centre stage in his new fragrance ad

David Beckham shirtless picture
David Beckham shirtless picture
(Image credit: Rex)

The fit footballer's tattoo of his daughter's name takes centre stage in his new fragrance ad

David Beckham is nice to look at. And he's even nicer to look at when he's shirtless.

So of course, we loved scoping his latest fragrance ad campaign.

The Intense Instinct ad features a stoic headshot of Becks from the chest up. A picture of the fragrance bottle covers some of his chest tattoos - but his ink of daugher Harper's name seems to take centre stage.

David Beckham shirtless fragrance ad

David Beckham shirtless fragrance ad

The dad of four has tattoos for all of his children, as well as his wife Victoria Beckham. So it was no surprise when he got the sentimental ink for his little girl after her birth in July 2011.

Even so, it's nice to be reminded that the tattoo-loving, sexy former football star has a soft side as a loving dad and family man.

As for his new fragrance, David, 38, describes it as 'an invigorating and contemporary fragrance for men with green, luminous notes and woody undertones. I believe it’s important to trust your instincts in life and this has inspired this new limited edition of my fragrance.'

We wouldn't mind having the men in our lives smell like David Beckham...

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.