David Beckham Pleads With World Leaders To Tackle Hunger

The now-retired footballer's next move has finally been revealed – he wants to feed the world

David Beckham is pleading with world leaders to tackle hunger in a new video for the Big IF campaign.

Using his new-found free time wisely after announcing his recent retirement from football, the star has chosen to front a new initiative under his role as UNICEF ambassador.

If you weren't already head-over-heels in love with Goldenballs, you certainly will be now. David joins the likes of Orlando Bloom, One Direction, Rita Ora, Dermot O'Leary, Erin O'Connor and Lauren Laverne to call on politicians to end world hunger when they gather at the G8 summit in the UK next month. It's the largest campaign of its kind since Make Poverty History in 2005.

Talking to the camera with concerned stare which makes us weak at the knees, David says: "There is enough food in the world for everyone, but not everyone has enough food. Every 15 seconds, a child dies of malnutrition. As a UNICEF Ambassador, I have seen how simple, low-cost solutions stop children dying of hunger and malnutrition.

"In the next few weeks, G8 leaders could decide the fate of millions of children around the world. I want them to stop the scandal of hunger. IF you want to be part of the big event to persuade world leaders to take action, please come to the Big IF in London's Hyde Park on Saturday 8 June."

The event will see thousands of people come together to create a field of flowers, with two million petals representing the number of children who due from starvation every year. Tickets for the event are free, and available from enoughfoodif.org.

The celebrities involved are also supporting the sale of official wristbands, sold at Oxfam and Save The Children shops.

It brings a whole new meaning to the idea of Becks bringing us flowers. Check out the video below...

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