As if we needed any further proof that no one can brand it like Beckham...
As if we needed any further proof that no one can brand it like Beckham, it’s now claimed that the other British royal family is now worth almost £500 million. As in half a billion pounds.
Yes, according to a new financial study, David and Victoria Beckham earn £40 million per year, with their total worth equalling that of the Queen.
So how do the numbers break down? Brand Beckham makes its money from three key channels; Footworks, which collects money from all of David’s football-related ventures, Beckham Ventures, for Victoria’s booming fashion empire and the Beckham label, for all of the family’s other endorsements and advertising contracts.
The new analysis, conducted by experts at the London School of Marketing, values Footworks at £150 million, the endorsements channel at £70 million and Beckham Ventures at £60million.
Add in their properties, investments, old Spice Girl savings and the like, and, voila, David and Victoria Beckham have truly hit the jackpot.
‘The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their names associated with a brand is a small news event in itself,’ says Anton Dominique, chief marketing officer at the London School of Marketing.
The report also notes the value that the Beckham children, Brooklyn, Romeo, Cruz and Harper, are bringing to the kitty, crediting Romeo’s Burberry campaign as the cause of a 15% sales boost for the luxury British fashion house.
‘What is also interesting is that the family name is almost as influential as any individual family member,’ Anton adds.
So it really does pay to be a Beckham. What else is new?