The singer’s latest offering is 'too provocative' to be shown before 7:30pm, according to watchdogs
Red alert! An advert for Beyonce’s new fragrance Heat has landed her in hot water, after being banned from UK daytime TV for being branded too ‘provocative’.
The sizzling commercial opens with the nearly nude songstress writhing around in a bathtub, before donning a barely-there scarlet dress and strutting her stuff.
The singer then strikes a provocative pose up against a wall, to the tune of the seriously steamy track ‘Fever’.
But Bea’s barely-there ensemble has been branded a tad too revealing in places, earning her a telling off from industry watchdogs.
And now the fragrance ad has been canned by the Advertising Standards Authority, who insist it must not be shown before 7:30pm.
And in a statement, they revealed the reason for their decision.
‘Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,’ it read.
‘We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.’
WATCH Beyonce’s latest ad here…
What are your thoughts on Beyonce’s racy ad? Is banning it over the top? Let us know your thoughts in the comments box below.