The Beckhams better watch out – there’s a new power couple in town
Our eyes are going to be glued to the telly come 1.00pm this afternoon when Andy Murray plays Vasek Pospisil.
Although, admittedly, a percentage of that is going to be to see what his wife Kim Sears is wearing. We just can’t help ourselves.
Andy and Kim got married in April and it’s now reported by marketing experts that the couple are laughing all the way to the bank – because Andy’s earnings have gone up by, er, £30 million. That’s got to be better than a boring old cutlery set from the wedding list, eh?
Marketing expert Nigel Currie told the Evening Standard: “Kim adds at least 30 per cent to Murray's earnings off court.
“Andy Murray on his own is not that attractive, but add Kim [and] they are now a celebrity couple and have more options.
“She brings in a whole new dimension to his marketability. They are using the same model the Beckhams are using.”
Kim doesn’t directly endorse anything herself. In fact, she makes most of her money from her part-time animal portraiture business (that’s dog paintings to you and me) - although on her website she does state that she’s “not currently accepting any new commissions” and views her work “first and foremost like a hobby”.
Sport is a lucrative business, and like brand Beckham, Andy’s earnings have shot up after his wedding to Kim. So is he next in line for a whisky deal and his own brand of jeans, like David? Only time will tell on that one, but it certainly seems that Andy’s more marketable now he’s flanked by a lovely wife.
Forbes reports that David’s deal with H&M is raking him in £4 million per year – and the deal is set to run until 2017.
“A new line of menswear this year will expand product offerings, as well as Beckham’s take. Doing business with Brand Beckham tends to be good business for everyone involved,” reports the website. Andy Murray, take note.
The couple by numbers
£100 million – the amount that Andy has earned since 2007, 60 per cent of it coming from advertising deals
353,000 – the number of followers that Andy has on Instagram
£2 million – the amount Andy paid for Cromlix House hotel in Stirlingshire, a business he owns. It has 14 bedroom suites and a Chez Roux restaurant
£1.6 million – the amount Andy Murray netted for his 2013 Wimbledon men’s victory
£200,000 – the amount Kim’s three-carat diamond engagement ring is rumoured to be worth