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    1. Culture

    The Nation’s Favourite Advert Is Revealed But We’re Not So Sure

    The people of Britain have spoken but do you agree with their favourite advert?

    By Marie Claire
    Published 23 September 2015 In Features

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    Cadbury gorilla
    Cadbury gorilla
    (Image credit: REX)
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    The people of Britain have spoken but do you agree with their favourite advert?

    The people of Britain have spoken. The nation’s favourite TV advert is…Cadbury's Drumming Gorilla.

    Such is the power of this commercial, Phil Collins’ track ‘In The Air Tonight’ actually re-entered the UK singles charts when it was released in 2007 – 16 years after it was first recorded.

    The Cadbury gorilla was followed closely by everyone’s favourite meerkats and CompareTheMarket.com, which has wheedled it’s way so deep into the hearts and minds of the British public that they’ve even got their own stuffed animals.

    The top ten list, as collated by market research company TNS, also included some 70s classics like the R White’s ‘Secret Lemonade Drinker’ jingle and Smash’s Martians.

    However, there was a distinct lack of some of our all-time fave ads. Where are the cats with thumbs? The chimps drinking tea? The dancing ponies?

    We did a quick office poll and decided that these bad boys definitely deserved a mention…

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    #CatsWithThumbs, Cravendale

    Chocolate Digestives, McVities

    The Guy From The Bar, Esat Digifone

    Bad Boiler, Energy Efficiency

    Meow Mix, Purina

    What’s your fave ad of all time?

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