Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Culture

    The Nation’s Favourite Advert Is Revealed But We’re Not So Sure

    The people of Britain have spoken but do you agree with their favourite advert?

    By Marie Claire
    Published 23 September 2015 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Cadbury gorilla
    Cadbury gorilla
    (Image credit: REX)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The people of Britain have spoken but do you agree with their favourite advert?

    The people of Britain have spoken. The nation’s favourite TV advert is…Cadbury's Drumming Gorilla.

    Such is the power of this commercial, Phil Collins’ track ‘In The Air Tonight’ actually re-entered the UK singles charts when it was released in 2007 – 16 years after it was first recorded.

    The Cadbury gorilla was followed closely by everyone’s favourite meerkats and CompareTheMarket.com, which has wheedled it’s way so deep into the hearts and minds of the British public that they’ve even got their own stuffed animals.

    The top ten list, as collated by market research company TNS, also included some 70s classics like the R White’s ‘Secret Lemonade Drinker’ jingle and Smash’s Martians.

    However, there was a distinct lack of some of our all-time fave ads. Where are the cats with thumbs? The chimps drinking tea? The dancing ponies?

    We did a quick office poll and decided that these bad boys definitely deserved a mention…

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    #CatsWithThumbs, Cravendale

    Chocolate Digestives, McVities

    The Guy From The Bar, Esat Digifone

    Bad Boiler, Energy Efficiency

    Meow Mix, Purina

    What’s your fave ad of all time?

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Culture
    Actress Emilia Clarke
    Culture The Anti-Maxxing Issue: Featuring Emilia Clarke, Signature Scents, Practical Styling Tips and So Much More
    Emilia Clarke
    Culture Emilia Clarke: “That's my goal for the next decade of my life: to take it lightly. But it requires strength.”
     
     
    The best things to do this September
    Culture The Agenda: The New-Season Cultural Reset
    a collage of best books to read for autumn 2026
    Culture From Murders and Ghosts to Film Stars and Literary Fiction—these are the must reads for summer
     
     
    Latest in Features
    Why We Hold Onto Things From Our Past: A Collection of Sentimental Keepsakes, Old Photographs and Letters
    Relationships Why Is It So Hard to Throw Away Things From Our Past?
    Beauty Digest: New beauty products Givenchy /  Diptyque / Jones Road / Dr Reju-All / Liberty London
    Beauty The Beauty Digest: Lip Balms Are the New It-Bags, Diptyque Does Halloween & Bobbi Brown Does It Again
     
     
    Sephoria new beauty brands: Substance of Light / French Cowboy / Omad's
    Beauty Beauty’s Next Breakout Stars—Why Beauty Fans Are Flocking to SEPHORiA London
    Anti-blush makeup trend
    Make Up Why Makeup Artists Are Embracing the Anti-Blush Movement—And How to Make It Look Good
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.