Urban Decay is discontinuing the Naked Palette and we are devastated


urban decay naked palette discontinued


It is a sad fact of life that beauty products are discontinued all the time. But we didn't this news coming at all.

In a shock move from the brand, Urban Decay has announced that the original Naked Palette is being discontinued. Truly one of the best eyeshadow palettes there has ever been, the beauty world is pretty devastated.

'Today the world mourns Urban Decay's beloved Naked Palette, the product that revolutionised neutral eyeshadows,' a statement from Urban Decay reads. 'A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret.

'Passionate Naked collectors – and pretty much anyone with eyes – will remember Naked as the beauty product that changed their lids forever. It was beautiful and mythical and millions of superfans, from misfits to moms to models, will miss Naked from Virgin to Gunmetal.'

So big is the loss that the brand says they're holding a funeral in Newport Beach, California, which can be viewed on YouTube.

A photo posted by on

Heart. Felt.

They've been reduced down from £39 to £27.65 on the Urban Decay site, so now's your last chance to snap up one of the iconic palettes before they're gone for good.

The story behind the palette's creation is a pretty great one; U.D. founder Wende Zomnir asked her development team to choose the eyeshadow shades they couldn't live without. The collection of nude shades then went on to form the first ever Naked palette and the rest, as they say, is history.

RIP, Naked. RIP.

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.