Supermarket anti-ageing cream

Which £1.89 anti-ageing cream is flying off the shelves?

Marie Claire Beauty News: Face cream
Marie Claire Beauty News: Face cream

Which £1.89 anti-ageing cream is flying off the shelves?

Forking out for extortionate face creams in a bid to turn back the clock? You could save yourself a small fortune with a quick trip to supermarket Aldi, where a £1.89 anti-ageing cream is currently flying off the shelves.Aldi's own label anti-wrinkle cream is apparently delivering a winning formula to prevent signs of ageing. The Siana Moisturising Anti-Wrinkle Day Cream has already won a host of beauty awards, beating expensive and better-known brands including Helena Rubenstein, Olau and Elemis and insiders in the beauty industry are all talking about the new product which they claim really does work.Two thousand volunteers were asked to test the cream and voted it one of the best complexion smoothers, with one women stating: 'I was asked if I'd had a facial.'If you want to fight the wrinkles though, you'd better get out there quickly: at the beginning of January 890 jars of Siana cream were being sold a week, but now over 20,000 are being snapped up by ladies eager to curb the crow's feet.

The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.