Cult make-up brand Models Own have unveiled a new retail experience with The Bottleshop at Westfield
There was an old woman who lived in a shoe, and now there’s a shop in a bottle…
This weekend was a series of firsts as cult make-up brand Models Own opened its first ever retail store, and the UK witnessed the opening of an all new retail experience: The Bottleshop.
Quite literally a shop within a bottle, MO’s latest venture packs hundreds of bottles from Beth’s Blue to Tickled Pink within a gigantic tipped-over nail varnish bottle, complete with an obligatory spill over its front steps.
‘At Models Own we like to do things differently,’ explains Mark Rodol, CEO. ‘We’re asking people to actually shop in the world’s largest bottle of nail polish!’
Well, it’s certainly a first. Check it out at Westfield London now!