Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty

    The New DNA Test That Prevents Your Skin From Ageing. This Is The Future, People.

    Geneu DNA Beautylab on a Microchip: The future of anti-ageing is here and it's expensive.

    By Marie Claire
    Published 4 September 2014 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Photo of brunette models
    Photo of brunette models
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Geneu DNA Beautylab on a Microchip: The future of anti-ageing is here and it's expensive.

    If you could stop yourself from ever looking any older than you do now, would you do it? While it might seem like a concept that is still far away in the future, this kind of technology is fast becoming available. Most recently, in the form of a new concept store that has just opened on New Bond Street, offering customers a DNA test to see how they will age in years to come. Scary stuff, right? No want wants that vision of their future.

    Called Geneu DNA Profiling, the high-tech test only takes 30 minutes to determine how your complexion will age, factoring in your genetic make-up, rather than external aggressors. There's no needles, scalpels or surgeons, just a swab inside the mouth and a quick questionnaire about your lifestyle choices (which ultimately, still affect your future self). Finally, a personalised skincare regime is prescribed, giving you the perfect mix of anti-ageing ingredients to use in place of your generic regime.

    The big promise here is that it is possible to change our genetic destiny, with the right know-how and don't have to put up with wrinkles and sagging skin just because our grandmothers did. The downside? It comes with a hefty price tag: To take the test and walk away with two unique serums will set you back £600.

    But, even though we have heard of personalised skincare services before, this one has real weight behind it. Creator, Professor Christofer Toumazou, has just won the European Inventor Award for this amazing breakthrough, which incorporates real science and technology with modern beauty needs. DNA profiling has been ten years in the making and will continue to be refined for years to come, making it a good investment for the future of our delicate complexions.

    You may like
    • Anti-Grey Hair Longevity Serum Anti-Grey Serums Are Haircare’s Next Big Thing—Trichologists Give Us the Truth About What They Can Actually Do
    • Treatments before a facelift The Tweakments Actually Sabotaging Your Future Facelift (It's Not What TikTok Says)
    • Human collagen treatments like Elravie RE2O "Cadaver Collagen" Injectables Are Made From Donated Human Skin—And They're Booming in South Korea

    Want a snapshot of your future self? Book an appointment online at geneu.com

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Anti-Grey Hair Longevity Serum
    Beauty Anti-Grey Serums Are Haircare’s Next Big Thing—Trichologists Give Us the Truth About What They Can Actually Do
    Treatments before a facelift
    Skincare The Tweakments Actually Sabotaging Your Future Facelift (It's Not What TikTok Says)
     
     
    Human collagen treatments like Elravie RE2O
    Skincare "Cadaver Collagen" Injectables Are Made From Donated Human Skin—And They're Booming in South Korea
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Latest in Beauty
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Best products for frizzy hair in the rain
    Hair Autumn Rain Wreaks Havoc on My Frizz-Prone Hair—These Are the Products That Keep It Smooth Without Weighing It Down
     
     
    Erborian Triple Care BB Milk
    Skincare I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
     
     
    Latest in News
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.