Why Briogeo Is About To Become Your New Haircare Obsession

If your hair needs a new lease of life, we've found just the antidote

Heard about Briogeo yet? Take a seat as we educate you on the subject of your new hair love.

A natural beauty brand offering both vegan and gluten free haircare options, Briogeo is the hot topic of beauty editors everywhere right now. All of the products are 100% cruelty-free, contain no harsh sulfates, silicones, parabens, phthalates, DEA or artificial dyes, and the packaging is both recycled and recyclable. Pretty great stuff.

The brand's unique name is taken from the Italian word 'Brio', meaning vibrant and full of life, and the Latin word 'Geo' meaning of the earth and nature; summing up what the brand is all about.

Founder Nancy Twine first forayed into the world of beauty when she was a young girl, assisting her 'beauty guru' grandmother in the making of her haircare products. Later she used those same generations-old recipes to launch Briogeo in her Manhattan apartment.

The brand comprises six capsule ranges: Farewell Frizz, Scalp Revival, Curl Charisma, Blossom and Bloom, Don't Despair Repair! and Be Gentle, Be Kind – all based on the rationale that coveted hair can be achieved with powerful natural products.

One of the brand's hero products, we're loving the deep conditioning mask from the Don't Despair, Repair! line.

Briogeo Don't Despair Repair Deep Conditioning Mask, £30, Space NK

If you struggle with weak hair that's prone to breakage, slather this bad boy over your locks to repair and fortify each and every strand. It'll infuse dry and/or brittle hair with a cocktail of rosehip and argan oils, B vitamins, collagen and algae extract for that super healthy, shiny hair you crave. Combine with the everyday shampoo and conditioner and your hair will feel healthier than ever.

Buy now

Grab yourself the Briogeo Travel Kit (£22) now to test out some of the brand's hero products in smaller size.

Head to Cult Beauty to shop the full Briogeo range now, also available at Space NK.

Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.