Anne Hathaway new face at Lancome

Anne Hathaway joins Lancome's A-list line up

Anne Hathaway has been announced as the latest brand ambassador for French cosmetics giant Lancôme. The Devil Wears Prada actress will star in print and television advertisements for the company's latest fragrance, which is yet to be named.

Speaking of the announcement, Lancôme International president Odile Roujol commented, 'Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance.'

Hathaway joins a long list of A-listers who have fronted campaigns for Lancôme, which includes Kate Winslet, Uma Thurman and Clive Owen.