Alexa Chung is the new face of Nails Inc
Alexa Chung has been revealed as the new face of Nails Inc. Not only that, but she's collaborated with the brand on a range of new polishes, too.
We popped down to meet Alexa herself at the launch of the range last night, where she told us why she's so happy about this latest beauty project. 'I don't like my clothes to be too fussy, but my nails are a whole new ball game and I can get creative,' she said.
'Nails should be an extension of fashion rather than an extension of beauty,' explained Nails Inc founder Thea Green when quizzed about the latest collection.
Alexa's six-colour AW14 collection is said to be 'fabric-inspired' (with names like 'Alexa Cashmere', 'Alexa Lace' and 'Alexa Sequin') and will be launched in August.
But that's not all we can look forward to from Nails Inc in the coming months. Drawing on the latest fashion colours, textures and trends, the Nails Inc team is always pushing the industry in new weird and wonderful directions. We've seen leather, lace and silk effects but the newest innovation works inside out. Enter, NAILKALE.
It's long been our favourite superfood but now you can get all the benefits of Kale directly to your nails. The nutrient rich vegetable protects your nails from the inside out for stronger healthier nails over time.
Sign us up.
While we wait for the AW14 collections, here are 50 nail colours you should wear this spring...