Can you guess how much brides spend on their wedding dress?

Hint: it’s not as much as you’d think.

average wedding dress cost

Hint: it’s not as much as you’d think.

Words by Penny Goldstone

It’s the big debate dividing brides everywhere.

On the one hand, why pay a fortune for a dress you’ll only wear once? On the other hand, it IS one of the most important days of your life, so why not?

It turns out the answer is somewhere in the middle, with the average UK wedding dress spend being… £1,385.

Obviously, this is nowhere near cheap, but it’s not as high as we’d imagined, considering the average cost of a wedding is around 25k.

Though according to Bridebook, the price does go up to £1,677 in London - those city brides have some cash to spare.

That said, considering more and more high street stores like Whistles and Topshop are bringing out their own bridal lines, we wouldn’t be surprised if the average spend actually went down in the next year or so.

And just in case you need a bit of inspiration, we’ve rounded up the best wedding dresses that won’t blow the budget. More budget for the cake.

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