Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    How does the science of attraction determine who we fall in love with?

    Jadie Troy-Pryde's avatar
    By Jadie Troy-Pryde
    Published 21 October 2019 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    science of attraction 1144657261
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The truth behind science of attraction 

    When it comes to meeting someone - whether you're searching for 'the one' or using the best sex apps for a fun time not a long time - what are you looking for? Someone who makes you laugh, orgasm and has a Netflix subscription?

    That's the dream.

    But there's a lot more to it than that. Unfortunately, perfect on paper doesn't always translate to attraction in real life. Even if they tick every box, you can't force chemistry.

    So why does it happen? Why do we fall madly in love with some people and not others?

    You may like
    • Two women at the beach, friends spending the day together Trust Me, I'm a Behavioural Scientist—Friendships Are One of the Most Powerful Yet Overlooked Health Tools
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age
    • Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights Why Are We Still Glamourising Emotionally Unavailable Men?

    Health brand PureOptical has delved into the science of attraction, the biology behind it all and have pinpointed the reasons why you are drawn towards someone - how some people fall in love at first sight.

    The Science of Attraction

    How does science of attraction work? Let's take a look...

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The science

    science of attraction 911811670

    Credit: Burak Karademir / Getty

    Dr Helen Fisher at Rutgers believes that attraction is driven by the same pathways in the brain that control the feeling of 'reward', which is why the initial stages of a relationship can feel so intense. Guess which hormone is produced when we're in love? Yes, of course - it's the feel-good dopamine. It causes elation and a sense of euphoria when we're around those that we love, and when surplus amounts of it are produced by the hypothalamus (the brains reward pathway) there is also the production of norepinephrine which can cause loss of appetite and affect our quality of sleep.

    So there's something in the whole 'can't eat/can't sleep/can't do anything other than think of your new beau' when you're in love.

    Scans show that the primary centre of the brain also sees a great spark when people are shown an image of someone that they are in love with as opposed to just an acquaintance that they know.

    What to read next
    • Freelance Health Writer Ellie-Mae Hammond trying the science-backed art of visualising a better future: Her journals I Tried the Science-Backed Art of Imagining a Better Future—What Happened to My Motivation, Confidence and Goals
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    • Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived

    On top of all that, serotonin is released soon after meeting someone that we find attractive, which consequently has a huge impact on our feelings throughout the initial stages of a relationship. Team it with dopamine and you've got a pretty powerful combo which can be so influential that people believe they are experiencing love at first sight.

    Childhood memories

    According to Professor of Counselling Dr Kerulis, attraction often stems from, ‘our patterns of experiences in life, going back to early childhood’.

    Essentially, we tie the people from our childhood memories to those that we meet in the present. Apparently, we try to copy and recreate those figures from our childhood and we are able to recognise personality traits of people in the present that are similar.

    For example, if your bestie from primary school was taller than you it could explain why you're attracted to tall people now.

    Hormones - but how?

    science of attraction 1094791722

    Credit: marrio31 / Getty

    Research suggests that our hormones could affect how we feel about a potential partner. If a male holds high levels of testosterone they could be more attracted to women who are considered more feminine. It doesn't, however, make a man any more attractive than someone with a lower level of testosterone, FYI.

    Eye think it's love at first sight

    A study by the University of Chicago found that eye contact is pretty important when it comes to the science of attraction. It focused on eye movements and determined whether or not there was a difference between the movements when it comes to love and lust.

    Scientists showed participants images of romantic love as well as images focused on lust. It found that people are more likely to focus on the faces of those that were in love, and the bodies of those showcasing lust - meaning that eye contact has a very important role to play in love at first sight.

    Deep voices

    Several studies have found that women find men with a low voice more attractive - and interestingly, this is particularly true when they are ovulating. This could be because deeper voices are linked to producing healthy children.

    John Wilson at Pure Optical says: 'Attraction can stem from childhood memories and association. However, it can also grow as a result of consistent communication.

    'Eye contact for example is a form of body language and indicates that you are holding full focus on the person that you are communicating with.

    'This can strengthen relationships and serves as a means to distinguish yourself from others.'

    Jadie Troy-Pryde
    Jadie Troy-Pryde
    Social Links Navigation
    News Editor

    Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.

    Read more
    Two women at the beach, friends spending the day together
    Wellbeing Trust Me, I'm a Behavioural Scientist—Friendships Are One of the Most Powerful Yet Overlooked Health Tools
    Obsession is a 2025 American supernatural psychological horror film
    Life The Horror of Having a Crush in the Social Media Age
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Freelance Health Writer Ellie-Mae Hammond trying the science-backed art of visualising a better future: Her journals
    Wellbeing I Tried the Science-Backed Art of Imagining a Better Future—What Happened to My Motivation, Confidence and Goals
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Michelle Obama Liffner bag
    Fashion Michelle Obama Just Wore the Sophisticated Bag Brand Every Fashion Insider is Obsessed With
    Poppy Wang
    Fashion 5 Experts Explain the Nuances of the ‘Mandarin Jacket’ Trend
     
     
    A woman drinking a cup of tea in bed
    Health and Fitness 5 Everyday 'Life Admin' Habits That Are Secretly Exhausting You
    Erborian Triple Care BB Milk
    Skincare I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.