Dating app Happii is aimed at the post-Tinder crowd looking for something more fulfilling than a random hook-up. Victoria Fell is on board.
Is anyone else getting dating app fatigue? Happn feels a bit creepy, we've basically ‘completed’ Bumble, and frankly, the course of true love ne’er did run smooth through Tinder.
On top of this, research from internet dating site eHarmony has found that British people are set to spend £2 billion and 96 million hours on bad dates in 2018. That’s a lot of bad small talk and house red wine.
Through this fug of love ennui, we’re very pleased to see new dating app Happii entering the market. Aimed at business professionals who are part of the post-Tinder generation, Happii is for those ‘now seeking more fulfilling dates and relationships with like-minded people that share similar values and outlooks on life.’
How does it differ? Founder and CEO Darren Newman says it's all about individuality. Sick of ‘identikit profiles’, he designed Happii to allow users’ personalities to shine through the things they're interested in, from their favourite music to travel experiences or the books they like to read.
Happii also ensures accurate matches by taking note of each users’ non-negotiables (including sex, location and smoking/drinking preferences) and showing five personality traits and five key interests of those matches.
As usual, only mutual likes lead the way to conversation, and to avoid those totally inspired first moves of ‘hi how r u’, your first message has to be at least 100 characters.
Our favourite feature of all? Happii has an algorithm that intercepts any unsolicited dick pics. There's also a ‘date diary’ to log your dates for your peace of mind and another algorithm to ward off dating scams.
The app launches later this year with a £12.50 monthly charge to access the full-site (sign-up is free), so you know the potential dates you meet there are serious. Pre-registration is available now, and the first 5000 who sign up get a free membership for life.
Now we just need to work on our 100-character intro...