Freshen up your interior with brilliant coastal pieces

Blow those winter cobwebs away with beach-inspired buys for your home...


Blow those winter cobwebs away with beach-inspired buys for your home...

At this time of year we’re all yearning for long, light-filled days. Waiting for them isn’t easy, but January is the best time to hit the shops in search of cool interior buys to give your living space a fresh new look, ready for when spring arrives.

So what’s trending right now in the world of interiors? With its chic edit of contemporary, coastal-inspired pieces, the Shore homeware collection from Sainsbury’s gets our seal of approval for the coolest and most affordable update for your kitchen and beyond.


White ceramics, sea-inspired motifs, nautical stripes and simple glassware all help to create a laid-back look that’s pure bliss and the perfect antidote to the cold and grey outside. Blue and white are must-have colours, with light-reflecting white as the perfect complement for the brilliant blues. This Shore Platter with its gorgeous fish motif, £10, is simply too good to put in a cupboard.


For coastal-style dining, capture a light and airy look with scrubbed pine, natural, textured fabrics and add in classic, nautical-themed tableware. Mix and match everyday essentials like this Shore Dinner Plate, £3.50, Shore Bowls, £2.50 each, and Shore Stripe Hi Ball glasses, £1.50 each, for a co-ordinated, jaunty look.


Classic blue and white never dates and we love the modern take on stripes on crockery, such as this Shore Mug, £3.50. And don’t forget flowers – pop a single blowsy stem in a simple vase and imagine a soft sea breeze drifting through your window...

The new Shore homeware collection is available at selected Sainsbury’s stores from 1 January 2017. To see more of the new collections and to find your nearest store, visit