Hello leotards and mum jeans
Can you believe Netflix was first launched 20 years ago? It’s hard to imagine a life without it when most of us organise our free time around the latest releases, from The Crown and Stranger Things to House of Cards and GLOW.
But it’s not just our timetables Netflix has impacted, it’s our fashion too, thanks to shows that are so stylish they’ve legit changed the way we dress. Seriously, Olivia Pope is our workwear guru, and we just wish we had a time machine so we could hop back in time and dress like Queen Elizabeth.
And if you’re in any doubt of how these shows have changed the way we dress, there’s data to prove it. The team at global fashion search platform Lyst found that certain shows actually spiked the online searches for certain clothes.
Scroll down to find out which top five shows and characters have inspired our wardrobes.
1. House of Cards
Claire Underwood’s power dressing is the stuff of dreams, and searches for women’s tailoring have increased massively as a result. If you scroll through Instagram, you’ll see over 19,000 posted tagged #claireunderwood, and since the release of House of Cards season 3, searches for cropped jackets, tailored dresses and boleros have all gone up (in particular thanks to the white Alexander McQueen illusion bolero dress she wore in series 1, episode 8. In season 5, she wore a black Dolce & Gabbana that prompted 12,000 searches. It’s easy to see why, by emulating Claire’s wardrobe, women are inspired to be more badass, and there’s nothing wrong with that.
2. Stranger Things
Stranger Things made us all nostalgic for the 80s, and unsurprisingly, Eleven’s pink Peter Pan collar dress is already one of the most popular Halloween costumes for 2017, in fact it was searched for once every 3 minutes on Lyst. And let’s face it, we all had a soft spot for Barb (hang in there Barb!), so much so that her name was searched for hundreds of times on Lyst.
3. The Get Down
It’s probably not a coincidence that the Get Down perfectly coincided with the revival of the 70s fashion trend. Since the show was released, red and green coloured varsity jackets saw a spike in searches, and retro trainers also became more popular. Red Puma trainers in particular were clicked on 15,000 times.
Narcos is a perfect example of how fashion is paramount to telling a story the right way. To portray Pablo Escobar and his crew, the actors were dressed in authentic 70s fashion, prompting people to search for the trend (again). Sales of aviator sunglasses increased by 256%, and interestingly, interest for hats went up too.
There’s a bit of a recurring theme here with our love of nostalgia. Glow, which follows female wrestlers in the 80s, sparked an interest for mom jeans (as worn by Ruth) and sweater vests, in shades of grey and beige. While people searched for leotards, only one in every 200 searches resulted in a purchase, possibly indicating we think leotards are best left to the 80s.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
It's official, these are the 11 best products in the world according to the Marie Claire UK Prix D'Excellence Awards
By Katie Thomas
Looking for the perfect Mother’s day gift? It doesn’t get better than this bouquet
Plus, it supports the Lady Garden Foundation too
By Jazzria Harris
One Hollywood A-lister is currently in the running for the first Celebrity Traitors
By Jenny Proudfoot