Count us in.
Instagram is always announcing exciting news - whether it’s the addition of the new Instagram Gifs feature, the Instagram grid change or the invention of a new Instagram block tool to protect us all from trolls.
While the huge amount of updates is great for our Insta skills and is definitely helping us get all the likes and follows, it does put a lot of pressure on the app to pull something particularly special out of the bag for Christmas.
However, being Instagram, it has of course managed it - creating a one-off Instagram Christmas market.
This is not a drill. We repeat. This is not a drill.
This Christmas, Instagram will be celebrating some of the UK’s most inspiring small business owners who are using the app to start or expand their business, inviting them to take part in the first ever Insta Gift Market at Old Spitalfields Market this weekend.
From stylish homeware to cool art and fashion, the one-off (and free to enter) market is the perfect place to find unique (and Instagrammable) gifts.
The market will open on Saturday 2nd December from 10am - 7pm, seeing 50 of Instagram’s small businesses join forces under one roof for the first time ever - and the first 2,500 attendees will even be given an Instagram tote bag - just FYI.
And being Instagram, there’s even a Christmas snow scene for shoppers to take festive photos, videos, Boomerangs - armed with mugs of mulled wine of course!
See you there.
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Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
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