The empowering new message from Pandora

It’s all about inspiring women to be themselves.

It’s all about inspiring women to be themselves.

Words by Lexxi Davis

Today more than ever it’s so important for women to have a voice. With Pandora's latest empowering message, it’s as it should be – a permanent feature.

For Spring they’ve launched ‘DO’ a word that is intrinsically linked to their name and everything they stand for. But instead of a campaign that comes and goes, they have ditched their old ‘Unforgettable Moments’ tagline, to pioneer ‘DO’ in every campaign from here on in.

Launching with DO Be True To Yourself, the major jewellery brand are inspiring women to be true to themselves and what they believe in. Their latest look book is bursting with girl power, showcasing what Pandora DO and how they support women to be true to themselves. The inclusive club we ALL want to be a part of. Whether it's a new pair of earrings to give confidence for a job interview, or you've got your eye on a potential alternative engagement ring, Pandora's got it covered.

Inspiring quotes from the campaign include ‘Valuables are no longer the thing people value most. Integrity & honesty are worth more than their weight in gold.’ And 'it’s time for more role and less model.’ Accompanying a beautiful collection of modern jewels, just in time for that last minute Mother's Day shopping dash.

One of the best things about Pandora, is their dedication to social responsibility. Their 14k gold is 96% recycled and the sterling silver they use is 83% recycled, too. Using a combination of centuries-old craftsmanship techniques and modern high-end jewellery technology they create the popular designs that are loved by everyone for the purse-friendly prices. Showing that ethics and quality don’t have to come at a price.

A spokesperson for Pandora told us, ‘Spring/Summer 2017 products are bright, versatile and strong; like women. Each piece stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them.’

So we’re with Pandora, embracing our inner sparkle – whilst wearing our favourite jewels of course.

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