Online Shopping: 6 Lovely New Fashion Websites To Add To Your Bookmarks

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  • In the ever changing world of fashion it's all about staying ahead. Whether that be through street style inspiration or hunting down those elusive New Balance trainers, we get our fix online. Read on for the fashion websites we can't go a day without checking in on. Take five and indulge...

    1. Your One-Stop Shop

    Home to 500 international brands, Shopbop is where serious shopping comes into play. It has new brands exclusive to the site like LA faves Road to Awe, JOA and Crippen. Plus, we love the mix of pieces – from high street favourite Three Floor’s flirty dresses to Giambattista Valli’s gorgeous Oscar style gowns.

    2. If You Like A One Off Piece

    We all have that friend who has the most amazing things she’s picked up from far-flung places around the world – that one of a kind kaftan from a market in Mexico, a special piece of jewellery from the UAE- you get the idea. Well you too can be that girl, and without having to even buy a plane ticket, with a little help from The website brings together more than 300 of the world’s best independent designer shops, from Parisand NY to Milan and Helsinki. We are really talking worldwide here, gals, so go on, make the world your local boutique.

    3. The One Where We Get Our London Style Inspiration

    With over 35 independent London stores all under one roof, London Boutiques is the carefully curated marketplace celebrating the best of the capital’s boutiques. Whether you want the edgy looks of the East End or the preppy style of SW1, there’s no need to schlep across town when all the hard work has been done for you. Pounding the pavements has literally never been easier.

    4. If You Are All About The High/Low Mix…

    …But at the moment you seem to be more about splurging on Net-A-Porter and less about adding in a high street piece. Atterley Road is all about ‘affordable luxury’ as in those premium mid-market brands we know and love but are sometimes so hard to find. Take it from a fashion editor, those in the know don’t dress head-to-toe in Celine, we mix it up with little lesser known brands that you find on Atterley Road. It has a mix of over 100 brands – not bad for a site that started in 2012 with just 35. We always log on to check out what By Malene Birger, Selected Femme, Iro and Whistles have in store. If they don’t float your boat there is also Atterley Road’s own collection. Designed in-house, it launched last summer with accessories and has now grown to a 300-piece collection. Plus, with recent investment from consortium of investors, including the ASOS backers, this is one to watch.

    5. The Unexpected One

    You know those New Balance sneakers you’ve had your eye on all season only to find they are sold out in all your old faithful stores. Believe it or not Amazon, yes that place you get those coffee table books from, also does fashion too. And they do it well. It’s our new secret shopping site. With more than 50 brands added over the past year, fashion is one of the growing businesses on From our favourite Maria Francesca Pepe jewels to Current Elliot denim, free next day delivery and free returns, we are well and truly hooked.
    6. When It Has To Be Cutting Edge

    Avenue 32 is full of cutting edge, international designers like Zac Posen, Preen and Giles, amongst others. Step into a ‘store front’ with access to the designers’ creative process from video, imagery and comment. Often picking up brands before competitors and with more exclusives than Rihanna has tattoos, this is one site that should well and truly be on your radar.

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